Customers in Asia have very different expectations. Learning how to actually do business, taking into account the many nuances of cross-cultural diversity, can help you avoid costly mistakes.

The growth in Chinese tourism is likely to benefit a large number of Australian industries, and therefore, Australians. To reap the rewards, we need to be flexible, and develop greater cultural awareness.

Having cultural awareness means we can fully embrace Australia’s migrant population and all of the cultural diversity it has to offer.

Having a general understanding of the significance of this year and what Asians are expecting from it, will hold any business discussions or negotiations in good stead; because having a little knowledge will demonstrate that you have the respect for your potential partners to get to know Asian culture and values better.

Australian companies who make the effort send a Lunar New Year card set themselves apart from their competitors … But more than that, by showing a genuine interest in the traditions that make up the Asian way of life, you display respect, which is rated very highly in Asia.

Any company wishing to fully benefit from the cost advantages of offshoring cannot afford to ignore the culture differences they will encounter from working with Indian or Filipino nationals.

Is your workforce ready to compete on the international stage? One way to achieve this is through cross cultural training.

For global success companies need people who have significant CQ (Cultural Intelligence)… People who can comfortably and successfully communicate, motivate and influence across different cultures.

Chinese tourists offer Australian businesses huge revenue generation opportunities, so now is the perfect time to find out exactly what we need to do to secure successful business relationships.